How to Achieve [Desirable Outcome]

Every time beer is left in the lines not moving a layer forms on the inside surface of the beer lines. These layers build up and after 10 days these layers of bacteria and beer particles can cause taste issues in your beer. Even though recirculating cleaning is 80% more effective than other methods there are only so many layers that can be removed in a regular cleaning. The Brewers Association has determined that after 2 weeks the amount of bacteria and particles in the lines are not completely removed in one cleaning. This means if you are getting monthly cleanings your lines are never getting fully cleaned. After 9 months to a year of monthly cleaning there are so many layers left behind that they cause beer to begin to taste different, even though you think your lines are clean.

You, the owner of this beer system paid thousands of dollars to have your system installed to ensure good quality beer and to maximize profits. Dirty beer lines can cause customers to give you bad reviews and you could lose business. If your system is neglected long enough beer lines and other parts will need to be replaced causing thousands of dollars in lost profits. The main reason you are paying for this service is to ensure your beer is as fresh as the day it was brewed, and your system is maintained to reduce long-term expenses and profit loss.